Ný grein: Exploring social media as a tool for disentangling cultural ecosystem service values of whale watching to inform environmental judgements and ethics: the case of Húsavík, Iceland
01.02.2024
Eftir: Sílvia Gómez, Beatriz Patraca, Jade Zoghbi, Eduard Ariza, Maria Wilke, Níels Einarsson (SAI), Sveinbjörg Smáradóttir (SAI), Edward Huijbens & Catherine Chambers (SAI).
This explorative study contributes to developing methods using social media data and social network theory in tourism studies to unravel cultural ecosystem values. Focused on the case of an emblematic village for whale-watching activity, Húsavík, in Skjálfandi Bay, Iceland, this study explores the cultural ecosystem service values of individuals as expressed through social media (TripAdvisor and Instagram) related to the practice of whale-watching. The aim is to document the cultural ecosystem service values and environmental judgements which provide information that could be used in future marine planning efforts.